Healthcare Price Transparency

The News: The Wisconsin Institute for Law & Liberty (WILL) issued a new report, Empowering Patients: How Price Transparency Will Lower Healthcare Costs. The report explains how healthcare price transparency works, and how research has found that it can lower costs for consumers.

The Quotes: WILL Policy Associate Miranda Spindt said, “As Americans struggle to make ends meet, healthcare costs are eating up a larger share of their budgets. Full healthcare price transparency will introduce market forces into the healthcare system, and empower patients to make more informed decisions while lowering costs.”

WILL Policy Director, Kyle Koenen, added “Healthcare continues to be one of the only sectors of the economy where consumers are left in the dark when it comes to price. This uncertainty leads to patients avoiding or delaying care. Wisconsin should take swift action to pass meaningful price transparency laws and join the growing number of states that have embraced this common-sense reform.”

Background: Wisconsin’s hospital costs have risen to the 4th highest nationally. Families have become increasingly concerned about the price of healthcare, with 67% of Americans reporting that they worry about unexpected medical bills. Historically healthcare has been one of the only sectors of the economy where a patient is expected to pay for a good or service without knowing the cost. That dynamic is beginning to change around the nation with laws supporting increased price transparency.

Price transparency is a tool that puts power back into the hands of patients by giving them an outlet to shop for services, compare prices and make more informed decisions about their health. This is accomplished by establishing a website that allows patients to enter their insurance provider, the procedure they are seeking, and immediately view the estimated final out-of-pocket cost for providers in their area.

Beginning in 2021, federal rules passed under the Trump Administration required hospitals to provide clear, accessible pricing information online about the items and services they provide. This has proven popular with voters with 87% of registered voters nationwide expressing support for policies that require hospitals to disclose prices. However, as of August 2022, only 16% of sampled hospitals nationwide and 21% in Wisconsin were compliant with the rules. In response, several states such as Texas and Colorado have passed laws that closely mirror the federal rules with additional state level penalties for noncompliance.

Diving Deeper: This report pulls together information from Wisconsin, as well as the nation as a whole, to explain what transparency is, how it has worked in other states, and a number of potential paths forward to implementation in Wisconsin. The key points of this report:

  • There is wide variation in the cost of similar procedures around Wisconsin. A CT scan can vary from under $1,000 to nearly $3,000 depending on where a patient goes.
  • 28% of workers are on “High Deductible Plans” that incentivize shopping around. High Deductible Plans, often coupled with Health Savings Accounts have become more common.  This makes “shopping around” for healthcare services more important than ever.
  • Research suggests transparency can work. Studies of insurance companies and states that have implemented transparency measures have found significant savings for consumers.

Policy Recommendations: Based on the findings of this report, WILL recommends the following to Wisconsin’s policymakers:

  • Implementing Full Price Transparency. Require that healthcare providers and insurance companies provide the necessary data to create a website where consumers can see the “out-of-pocket” price at every provider in the state for a list of common shoppable procedures under their insurance.
  • Creating incentives for shopping. Some states have implemented systems that require insurers to share savings with consumers when a lower cost option is chosen. This gives consumers additional incentive to weigh the cost of every potential provider.
Miranda Spindt

Miranda Spindt

Policy Associate

Will Flanders, PHD

Will Flanders, PHD

Research Director

Kyle Koenen

Kyle Koenen

Director of Policy

Testimony in Support of Senate Bill 328

October 2023

Price transparency is not a silver bullet to fixing our healthcare system—it is an important first step towards ensuring that consumers have all the information they need to make informed decisions about their healthcare. 

WILL Research Director, Will Flanders, PhD, and Policy Associate, Miranda Spindt, spoke in favor of legislation that gives the free market a try in healthcare price transparency. Read it here

Letter to Legislators: co-sponsor “The Know your Healthcare Costs Act”

Kyle Koenen

May 2023

Free Market Coalition encourages policymakers to co-sponsor “The Know Your Healthcare Act.” Learn more about the bill here

Empowering Patients: How Price Transparency Will Lower Healthcare Costs

Miranda Spindt and Will Flanders, PhD

October 2022

Empowering Patients: How Price Transparency Will Lower Healthcare Costs is a policy report by WILL Policy Associate, Miranda Spindt, and Research Director, Will Flanders, PhD. The report explains how healthcare price transparency works, and that research shows it can lower costs for consumers. 


Will Flanders PhD, and Jessica Holmberg 

August 2019

WILL’s Solution Series policy brief titled Can More Sunshine on Healthcare Pricing Lower Costs? examines the current state of price transparency in healthcare and tests the cost of healthcare against state price transparency laws.

The Price Transparency Infographic

Miranda Spindt

October 2022

“The Price Transparency Infographic” explains the problem of healthcare costs in the state of Wisconsin, and provides a clear-cut solution of visibility to consumers.

Media and Commentary

The Center Square | Study suggests more transparency will lower health care costs

October 21, 2022 | Benjamin Yount
“You can walk into a restaurant and know how much a sandwich costs… But you don’t know how much it will cost you to go to the doctor.”

WSAU Morning News | Guest: Miranda Spindt

October 25, 2022 | Miranda Spindt on WI Morning News
WILL Policy Associate, Miranda Spindt, talked on the WI Morning News with Meg Ellefson about the need for healthcare price transparency in the state.

The Cap Times | Wisconsin price transparency bill will lower health care costs

May 21, 2023 | Miranda Spindt
WILL Policy Associate, Miranda Spindt, wrote in The Cap Times about a newly introduced bill that would give families healthcare choices, by giving them the tools they need to lower their spending.

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